Creative Direction, Design and Visual Art

Embracing creativity, skill and passion to develop visual narratives.

Mike Nicholls / 94610


Being aware of the latest trends in design is important, but the highest goal for a brand/logo is to remain relevant, classic and engaging.

My approach to creating logos always starts with a sketch. Even in the research and ideation phase, sketching is a powerful tool to convey ideas that become inspiration for the design. Meticulous attention to detail in the final stages of creation solidifies the logo, ensuring that the original vision and intention is preserved.