Our Story of Courage
#NotOneMoreGirl Initiative
Client: Betti Ono Foundation
Partners: Bart (Bay Area Rapid Transit), The Unity Council
Illustrations: Safi Kolozsvari Regalado
Role: Creative Direction, lead design & campaign strategy
Not One More Girl is a BIPOC Youth-Led Culture Change Initiative to End Gender-Based Violence. Betti Ono designed #NotOneMoreGirl as a multi-phase cultural change initiative to transform the culture of violence on our public transit systems into a culture of care for BIPOC women, girls and gender expansive youth.
I designed the transit posters, printed collateral and social media assets in collaboration with Betti Ono and BART to contribute to the second phase of the #NotOneMoreGirl initiative through the Our Story of Courage campaign. Our Story of Courage aims to raise awareness and promote solutions and actions that bystanders can take to help prevent sexual harassment.
Photography: Bethanie Hines