Creative Direction, Design and Visual Art

Embracing creativity, skill and passion to develop visual narratives.

Mike Nicholls / 94610 thisismikenicholls@gmail.com

Overview
Staffing Industry Review is an awarding-winning magazine published 8 times a year. This B2B publication provides coverage of the tools, techniques, and best practices that staffing firm executives and owners need to successfully run their businesses in all areas of operation -- management, sales, administration, and technology. Staffing Industry Review reaches 15,000 executives and owners representing 10,000 staffing companies.

Strategy
Being asked to redesign a magazine from top to bottom is a daunting task, especially for just one person. In 2011 I completed that task. My first thought was I would I want this to look on the magazine shelves of a bookstore. Secondly, I wanted it to stand out amongst other B2B magazines that sit on an executive’s desk. So my approach was to make Staffing Industry Review’s design relevant and instinct with the editorial content. In order to achieve this I made sure that bold typography, practical layout, clean infographics and compelling imagery was at the forefront. It as since won awards from min’s Editorial & Design and American Society of Business Press Editors.